STONE FRESH, an US based healthy lifestyle brand approached TRIAD to design their first two stores in Mainland China. The brand’s leitmotif features a 3D graphical concept, which playfully creates a depth in space and a relaxing atmosphere. STONE FRESH offers American influenced recipes for healthy, fresh frozen yoghurts, juices and energy snacks.
Inspired by origami art, the brand and interior designed by TRIAD follows a mountain-forest landscape theme with details of wooden materials, swings, and picnic baskets. These design elements create a surrounding in which customers can get away from their daily rush. A modular design approach allows a continuous application for the brand’s future store implementations by providing a distinctive style with a strong visual identity.
Design: TRIAD China Ltd.