Thanks to Ed Thompson of Brick & Wonder for this story. Brick & Wonder brings together a community of exceptionally talented creative professionals in the real estate industry and highlights the most extraordinary properties for sale around the world.
A small group of innovative real estate agencies are taking a cue from the editorial world, combining beautiful photography and architectural research to tell the story of each home for sale.
One of the earliest to adapt this approach is The Modern House in the UK. The Modern House was founded by Albert Hill and Matt Gibberd in 2005, drawing on their editorial backgrounds to develop a crafted approach to real estate storytelling. Their growing company now boasts an immaculately curated roster of well-designed homes for sale across the UK.
We asked Hill how the Modern House was founded: a�?I was a journalist trying to find a way out of journalism and my wife was obsessed with property. We happened to spend a weekend with a a�?gazetteera�� of modern housing in London, where we lived.a�? On their modern architectural tour, they noticed several homes for sale and looked at the online listings. a�?They were being marketed so appallingly. I almost felt it was my duty to try to get these houses into better hands.a�?
Hill teamed up with Gibberd whose architectural pedigree runs deep. His grandfather was Sir Frederick Gibberd, a well-known Modernist architect, and so was his father. Gibberd started out as a writer for The World of Interiors and continues to write about architecture and design today.
Hill and Gibberd had no experience in the real estate industry, but used what they knew of styling and photography to offer an online-led agency in London, selling only the finest one-off Modernist and contemporary houses. a�?We went in with no entrenched wisdom. That created some learning curves. We did a lot of things that other estate agents were scratching their heads about: in 2005 to not have a physical office was insane,a�? Hill explained.
In an industry known for its ruthless sales culture, getting deep into the story of each house and investing heavily in photography and writing may seem like a bold approach, but the business logic is sound. a�?Buying a house or an apartment is a very emotional thing to do,a�? Gibberd said. a�?Much like an auction house or an art gallery, we try to create provenance.a�?
The Modern House draws in a community of design savvy buyers and sellers. a�?We treat the website like a magazine, a filter for the most exciting homes,a�? Gibberd explained, a�?We turn down as much work as we take on. We discriminate in terms of aesthetic quality, but we have an open-door policy when it comes to price. We try to treat a modest studio apartment with the same reverence as a multi-million-pound house.a�?
Hill also shed light on a quirk of their clientele which isna��t always good for business. a�?One of the Achilles heels of our business is that people dona��t buy again. In the UK, the average homeowner moves every six years, but by comparison the number of resales wea��ve seen is incredibly low. People buy our homes, love them and stay there.a�?
The Modern House makes up for longer sales cycles by forming deep bonds with clients. a�?The networks of the people who own these places are often interconnected. You become trusted to handle someonea��s primary financial asset and shepherd them through a massively emotional transaction,a�? Hill continued. a�?Ita��s peoplea��s emotional best and worst a�� the stakes are high!a�?
Apr 07, 2013 Comments Off on 11 Great Tips For DIY Jewellery Organizers
Nov 19, 2014 2
Jun 17, 2018 0We’ve long been fans of the installation work of Mexican artist Gabriel Dawe, who is known for his site-specific installations that explore the connection between fashion and architecture. This...
Jun 13, 2018 0
Jun 12, 2018 0
Apr 15, 2018 0
1V0-601 test ?, 000-080 exam ?, ITILFND test ?, 70-488 dumps ?, PR000041 dumps ?, c2010-652 pdf , VCP550 Exam ?, 000-017 test ?, 300-115 certification ?, 300-208 Brain dumps ?, 70-246 dumps ?, 70-462 test ?, HP0-S42 test ?, 220-802 dumps , 300-135 pdf ?, OG0-093 pdf ?, SSCP certification , PMP dumps ?, SSCP dumps , LX0-104 exam ?, 300-208 exam , 1Z0-061 exam , 642-732 test ?, 70-411 Exam ?, 642-732 certification , EX200 pdf , 100-101 dumps ?, OG0-093 dumps ?, 642-999 test , MB2-707 certification ?, CAS-002 exam ?, 350-018 certification , NS0-157 exam , 000-105 pdf ?, NS0-157 dumps , 640-916 test ?, 1Z0-060 exam , 352-001 exam ?, 640-911 test , 70-346 pdf ?, 1Y0-201 exam ?, 642-999 pdf ?, ADM-201 pdf ?, 700-501 test ?, CAP exam ?, LX0-104 certification ?, CISM exam ?, 642-999 certification , 300-206 pdf ?, 70-463 certification ?, CAS-002 certification ?, 70-246 certification ?, 810-403 pdf , JK0-022 certification , CAS-002 test ?, 220-902 exam , 300-070 pdf ?, 70-534 test ?, c2010-657 dumps ?, 70-347 test ?, NSE4 test ?, 300-115 pdf , MB6-703 Exam ?, CCA-500 test ?, 70-483 dumps ?, ITILFND certification ?, 300-101 exam , PEGACPBA71V1 dumps ?, 1Z0-051 exam ?, 70-347 certification ?, 300-320 Brain dumps ?, 000-106 certification ?, 300-208 test ?, 220-802 certification ?, 1Z0-060 exam ?, 74-678 certification ?, 1Z0-061 dumps ?, 1Z0-144 Study Guides ?, 70-346 exam ?, 210-260 certification ?, 640-692 test ?, 642-732 test ?, ICGB certification , 74-678 dumps ?, 350-018 exam , 1Z0-061 Study Guides ?, 000-080 certification ?, CISM dumps , 1Z0-803 exam ?, LX0-103 Brain dumps ?, CRISC certification ?, 220-901 exam , 1Z0-804 dumps ?, 9L0-012 dumps ?, 300-320 dumps ?, MB5-705 exam ?, SSCP certification ?, MB2-704 dumps ?, 70-486 dumps ?, 1z0-434 Study Guides ?,