In March 2017, patisserie brand “HENRI CHARPENTIER” opened their overseas flagship shop in Tanjong Pagar Centre, Singapore. Based on the store concept “The Patisserie Whole”, customers can experience the whole HENRI CHARPENTIER in this complex shop. The store consists of “Salon de thé”, “Patisserie”, “Gift”, “Self-service café”, “Eating area” and “Sandwich-selling”.
The store’s design concept is “Black Is New Black” that is newly developed to satisfy diverse demands and site characteristics. Targeting mainly local Western people, glossy black, gold and white colors are chosen for the interior with the image of Paris.
Hanging border lights surrounding the operational space integrate various business categories as one HENRI CHARPENTIER brand and also functions as an eye-catching gimmick. Case and counter are placed to edges of lease outline to create an ease of getting around in the store and take passages in to the world of HENRI CHARPENTIER.
Design: Zycc Corporation